Strategic Partnerships

 

Strategic Partnerships

Strategic alliances have been established to fortify competitive advantages among colleagues, facilitate resource sharing, enhance operational efficiencies, or broaden market reach. Consequently, we can develop these agreements with contractors, suppliers, colleagues, or innovative companies. 

       

In this manner, we establish agreements with airlines, with the intention of bundling services that reduce costs and improve customer perception by providing a comprehensive range of services across the entire tourism value chain. Additionally, we have formed alliances to foster customer loyalty through frequent flyer programs, which has established a well-established relationship between hotels and airlines.

    

Similarly, booking platforms or OTAs offer expedited reservation management in exchange for a predetermined percentage of the sale, which will be paid following the established contract. Some establishments, due to their positioning, geographic location, market segment, or unique characteristics, prefer to manage their booking platforms more directly. 

             

In the context of contractors, we could consider the case of internet providers, with whom commercial agreements are established in exchange for brand promotion. Alternatively, we could discuss minibar contractors in exchange for assuming the operation, thereby preserving the service’s profit margins. This approach aims to concentrate the business on its core competencies, leading specialized companies to handle complementary services.

     

In the realm of suppliers, we find technology providers such as Smart Rooms and digital platforms that facilitate the dissemination of hotels’ competitive advantages. We also have luxury brands that seek to promote their sales through our hotels. Additionally, we have amenities providers with whom we collaborate on promotional programs through business advertising and other means. 

          

We can also discuss alliances with public entities that promote the destination, with whom we can establish joint image development and positioning programs.

This task requires analyzing conditions, strengths, needs, or potential to improve competitive advantages and thus achieve a greater market share. The purpose of alliances should be to reduce operating costs, improve product or business recognition and positioning, strengthen competitive advantage, and expand the market. 

DUHC&S | Strategic Hospitality Consulting & Advisory

We transform hospitality and tourism businesses through  strategic solutions, operational efficiency, and comprehensive renovation . With over  40 years of experience  working with brands like Hilton, Hyatt, Sheraton, and Sonesta , we enhance asset value and profitability through:

• Business reengineering and renovation

• Operational excellence and brand standards (GSI +90%)

• Market penetration and commercial strategies

• Key partnerships and disruptive innovation

• Hotel openings and repositioning

Proven results :
✅ 54% GOP | 

✅ +200% asset valuation growth

✅ Successful projects across 6 Latin American countries

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